Mô tả khóa học
Share Khóa Học Foundation of PR & Corporate Communication của giảng viên Mai Thị Ánh Tuyết
Share Khóa Học Foundation of PR & Corporate Communication là khoá học cung cấp hệ thống kiến thức tổng thể về PR & Corporate Communication: vai trò, tầm quan trọng của PR, những tác vụ đa dạng như truyền thông nội bộ, quan hệ công chúng, trách nhiệm xã hội (CSR), xử lý khủng hoảng,…
Nội Dung Khóa Học
Buổi 1 – Course Introduction
1.1 – Course Introduction
1.2 – Handout (Full)
Buổi 2 – PR Roles
2.1 – Warm up Exercises
2.2 – PR Role in Creating Perception
2.3 – PR Role in Building Brand Value
Buổi 3 – PR Functions and Golden Rules
3.1 – PR Core Functions
3.2 – Golden Rules in PR
Buổi 4 – Internal Communications at a Glance
4.1 – Internal Communications: Who
4.2 – Internal Communications: Why
4.3 – Internal Communications: What
4.4 – Internal Communications: How
4.5 – Internal Engagement Calendar & Touch points – Example
Buổi 5 – External Communications at a Glance
5.1 – External Communications: Circle of Work vs Circle of Trust
5.2 – External Communications: Influence Matrix
5.3 – External Communications: Working Calendar
5.4 – External Communications: Treatment Rules
Buổi 6 – Crisis Management at a Glance
6.1 – Crisis Management: Types of Crises
6.2 – Crisis Management: Types of Solutions
6.3 – Crisis Management: Proactive Zone
6.4 – Crisis Management: Do & Dont
Buổi 7 – PR Campaign Management at a Glance
7.1 – PR Campaign Management: Brand Communication Activities
7.2 – PR Campaign Management: Successful Case Study
7.3 – PR Campaign Management: Setting KPIs
7.4 – PR Campaign Management: Budgeting Rules
Buổi 8 – CSR Campaign at a Glance
8.1 – CSR Campaign: Objectives & Strategies
8.2 – CSR Campaign: Important Notes
Buổi 9 – Code of Conduct & Career Path Vision
9.1 – Code of Conduct & Career Path Vision
